Coach Optimisation Program

Sporting clubs and organisations can customise their experience by selecting the workshops that best suit their needs — much like choosing from a menu — ensuring a tailored, relevant and impactful program for every group.

Program Overview

Empowered Coaches. Thriving Athletes. Stronger Communities.

This program equips coaches with the tools, mindset, and leadership skills to build high-performing, values-driven environments. From coaching philosophies to parent partnerships, every workshop strengthens the coach’s role as a mentor and culture-shaper. Because great coaching doesn’t just teach the game — it transforms lives.

Learning Outcomes

By the end of the program, coaches will be able to:

1. Plan and Prepare Purposefully

• Identify and apply key components of season and session preparation
• Design developmentally appropriate training that supports athlete growth

2. Communicate Effectively

• Deliver clear, constructive, and motivational feedback
• Navigate tough conversations and foster open dialogue with athletes and parents

3. Model High Standards

• Understand the impact of coach behaviour on team culture
• Demonstrate consistent values-based leadership

4. Build Sustainable Coaching Habits

• Implement strategies for managing coach burnout and maintaining passion
• Develop routines that balance performance outcomes with personal wellbeing

5. Strengthen Team Culture and Identity

• Create shared goals and expectations within teams
• Foster a sense of belonging and psychological safety among athletes

6. Partner with Parents Positively

• Shift parents from critics to collaborators
• Equip them with tools to support athlete wellbeing and performance
  

Program Objectives

Program Objectives:

• Strengthen leadership capacity across all levels of coaching
• Improve communication and feedback loops within teams.
• Support coach wellbeing and sustainable practices.
• Align coaching behaviours with team values and goals.
• Build positive and constructive relationships with parents and stakeholders.
• Create inclusive environments that promote athlete development and retention
  

Program 1

Foundations of Coaching Success

Workshop 1

Key Aspects of Season Preparation – Tools for Everyday Coaches

This practical workshop equips coaches with the tools to plan, prepare, and lead with purpose from day one. Learn how to design effective pre-season plans, manage workloads, prevent injuries, and build a strong team culture rooted in communication and trust.



Walk away with a clear, adaptable blueprint to create a safe, motivated, and high-performing environment your athletes will thrive in — all season long.

What you will learn:

• Build effective, purposeful pre-season plans
• Balance training loads to prevent injury and burnout
• Lead with clarity, consistency, and intent
• Create a connected, high-performing team culture
• Communicate expectations and foster athlete buy-in
• Adapt plans to meet evolving team and athlete needs
  

Workshop 2

Coaching Values & Philosophies – Leading with Purpose, Clarity & Impact

Great coaching starts with knowing who you are and what you stand for. This workshop helps you uncover and refine your coaching philosophy — aligning your actions with your values to lead with clarity, confidence, and authenticity.

Through reflection and real-world examples, you’ll learn to make values-driven decisions, build deeper trust, and lead with purpose — on and off the field.

Perfect for new and experienced coaches looking to reconnect with their "why.“

What you will learn:

• Clarify your personal coaching values and beliefs
• Develop a coaching philosophy that aligns with who you are
• Lead with clarity, confidence, and authenticity
• Make consistent, values-driven decisions under pressure
• Build deeper trust and connection with athletes and staff
• Reconnect with your “why” to lead with greater purpose and impact
  

Workshop 3

Leading By Example – Holding High Standards

Leadership isn’t a title — it’s a behavior. This workshop helps coaches develop athletes who lead through action, resilience, and integrity.

What you will learn:

• Cultivate ownership and accountability
• Set standards that drive performance
• Inspire leadership in tough moments
• Model the behaviours you want to see
• More than building captains, this session empowers coaches to grow athletes who lead with humility, courage, and consistency — on and off the field.
  

Program 2

Athlete & Team Development

Workshop 1

Train Smarter, Recover Stronger – The Essentials of Athlete Development

Unlock the foundations of smart training and long-term athlete development in this essential workshop for coaches and sport professionals. Learn how to build purposeful sessions, manage training loads, and embed recovery strategies that boost performance and reduce injury.

From grassroots to elite, this session gives you practical, science-backed tools to support healthy, high-performing athletes — starting now.

What you will learn:

• Design purposeful training sessions 
• Structure training loads to optimise performance and minimise injury risk
• Embed recovery and regeneration strategies into weekly plans
• Recognise signs of overload, burnout, and under-recovery
• Apply evidence-based principles to support athlete wellbeing and consistency
  

Workshop 2

Driving & Establishing a Team Culture – Creating a Team We Can Be Proud Of

This immersive workshop empowers athletes and coaches to create a team culture built on trust, pride, and shared purpose. Explore current values, build leadership that lasts, and co-create meaningful standards that drive connection and performance.

Whether you're laying new foundations or strengthening existing ones, walk away with a clear plan to build a united, high-performing team culture that lasts.

What you will learn:

• Identify and align team values with daily behaviours
• Build a culture of trust, pride, and shared purpose
• Co-create meaningful standards that drive accountability and connection
• Strengthen leadership at all levels — formal and informal
• Develop a clear action plan to build or enhance team culture
• Foster a united, high-performing environment that lasts beyond the season
  

Workshop 3

Healthy Coaching Practices – Building Sustainable Success for Coaches and Athletes

Coaching can take a toll — physically, mentally, and emotionally. This workshop helps coaches build sustainable habits that support both athlete development and their own wellbeing.

Learn to create balanced environments, manage stress, model positive behaviours, and foster psychological safety. Whether you're coaching juniors or elite athletes, healthy coaching practices drive performance, culture, and longevity — for your team and yourself.

What you will learn:

• Build sustainable habits to support your own wellbeing
• Create balanced, high-performing coaching environments
• Recognise and manage stress before it leads to burnout
• Model positive behaviours that influence team culture
• Foster psychological safety for athletes and staff
• Prioritise both athlete development and coach longevity
  

Program 3

Communication & Connection

Workshop 1

The Power of Communication – Giving & Receiving Feedback

This workshop equips coaches with practical tools to connect better with players on and off the field. Learn to foster honest dialogue, deliver motivating feedback, and build a culture where every voice is heard.

What you will learn:

• Communicate openly and honestly with athletes and staff
• Deliver positive, actionable feedback that drives improvement
• Give clear instructions using effective verbal and visual cues
• Read and respond to non-verbal signals and body language
• Listen actively to understand, not just reply
• Build trust and foster accountability within your team
• Ideal for coaches at all levels looking to transform how their team communicates and grows together
  

Workshop 2

Positive Parent Relationships – Turning Sideline Support into a Coaching Asset

Parents play a vital role in an athlete’s journey — when guided by trust, clarity, and collaboration. This workshop equips coaches with practical tools to build strong, respectful partnerships with parents.

Learn to communicate clearly, set expectations, manage tough conversations, and foster a connected team culture. Because when coaches and parents work together, young athletes thrive — on and off the field.

What you will learn:

• Build positive, trust-based relationships with parents
• Communicate clearly and confidently across all situations
• Set boundaries and expectations that support athlete development
• Navigate challenging conversations with respect and empathy
• Foster a unified, athlete-centred culture between coaches and parents
• Turn sideline supporters into coaching allies
  

Workshop 3

Building Connection & Trust – Strengthening Relationships with Players and Staff

Strong relationships are the foundation of successful coaching. This workshop explores how to build genuine trust and connection with players and staff, creating a safe and motivated environment where everyone feels valued, heard, and supported. Coaches will learn how connection enhances performance, resilience, and team cohesion—on and off the field.

What you will learn:

• Build trust-based relationships that promote psychological safety
• Strengthen your presence and impact as a coach through relational leadership
• Use active listening and empathy to improve player engagement
• Navigate difficult conversations with confidence and care
• Foster a united, respectful coaching and playing environment
  

To enquire about this program

Contact Dr Sacha Fulton